EA Acquires Glu Mobile for $2.1 Billion
EA continues to enlarge its existence. The game programmer and Publisher have gained yet another acquisition, reeling in cellular programmer Glu Mobile in a deal for more than $2 billion.
Launched in 2005, Glu Mobile Inc. specializes in the most apparent – cellular games. The studio retains many heavy-hitting franchises in its own belt, such as Diner Dash, Disney Sorcerer’s Arena, WWE Universe, and Kim Kardashian: Hollywood. Glu has found especially noteworthy success with Kim Kardashian: Hollywood, Considering that the match over 42 million downloads only two years following its launch.
Thorough in a formal press release, this $2.1 Billion acquisition statement definitely shows EA’s Interest in creating its cellular name enterprise. Electronics CEO Andrew Wilson says that”Mobile continues to rise as the largest gaming system on earth” and says that the accession of Glu’s catalog, experience, and ability evolves the size of EA’s cellular organization. The media release says that EA’s justification for its new acquisition stems from the desire to cultivate its mobile games portfolio to sports, RPG, lifestyle, casual, and”mid-core” games. Glu Mobile definitely knows a thing or two on cellular names, allegedly earning over $1.32 billion in net bookings within the previous 12 months.
Included in this bargain, Glu Mobile is gaining entry to EA’s global licensing and distribution capacities. House to franchises like Madden and the recently revived College Football collection, the programmer’s experience in monetizing casual and sports games was another facet that factored into EA’s buy. Wilson asserts the”profound IP portfolio” involving the businesses will provide more exciting adventures and”drive additional expansion” for Electronics as a whole. The business is notorious for microtransactions, and its purchase of the self-dubbed pioneer in”3D Freemium Mobile Gambling” seems like a fantastic game (from a particular standpoint.)
EA continues to be around a bit of a hot streak as of late regarding getting game studios. The business bested 2K and Rockstar parent Take-Two Interactive to get ahold of DiRT programmer Codemasters in January. It intends to launch a racing game annually, after a similar model to that of Activision’s Call of Duty franchise. The growth marks only the most up-to-date in a succession of organizations buying profitable studios, such as Microsoft’s recent purchase of ZeniMax Media (Bethesda, identification software, and much more ) Activision’s purchase of Candy Crush programmer King in 2016. EA’s most noteworthy acquisition ahead was Plants. Zombies programmer PopCap back in 2014.
While gambling on Mobile constantly develops, there are many players out there who only detest playing games full-on on their cell phones. However, the advent of services such as xCloud opens up a doorway previously Inaccessible in gambling, allowing EA names to be performed on Android and iOS. Another primary gripe players have with cellular is the shortage of Control, together with touchscreen mechanisms lacking the precision within their own Player and PC counterparts. OtterBox’s next-gen gaming accessories seem to remedy the matter, turning on-the-go gambling to home-quality fun.