EA’s Bold Vision: The Next Battlefield Aims to Be “One of the Most Ambitious Projects in Our History”
EA’s CEO, Andrew Wilson, is no stranger to making bold declarations about the company’s future. From envisioning EA as “the world’s greatest games company” to dreaming of a world where 3 billion people create games using EA’s AI tech, Wilson is now setting high expectations for the next installment in the Battlefield series. He describes the upcoming Battlefield as “one of the most ambitious projects in our history.”
This statement came during Wilson’s prepared remarks on EA’s Q1 2025 financial results. The company has enjoyed a strong year, with successful releases like EA Sports College Football 25 and robust live service performance. EA is also looking forward to upcoming titles such as Madden, EA Sports FC, and Dragon Age: The Veilguard.
The Rocky Road of Battlefield
The Battlefield series has faced challenges recently. Earlier this year, an entire studio dedicated to single-player Battlefield content was shut down, and Battlefield 2042 has struggled to win over long-time fans, maintaining a “Mixed” rating on Steam. Despite these setbacks, Wilson remains optimistic about the future of the franchise.
“This is not just one of our top priorities, it is also one of the most ambitious projects in our history,” Wilson said. “We have brought together the very best team coupled with the resources and technology they need to deliver an epic Battlefield experience.”
Building a Battlefield Universe
Wilson has previously mentioned that the team working on the next Battlefield is the largest in the franchise’s history. This team is tasked with building a “Battlefield universe” that spans connected multiplayer and single-player experiences. This ambitious vision might feel bittersweet to the developers from the recently closed studio, but it underscores EA’s commitment to revitalizing the series.
Despite past difficulties, Wilson believes in the team’s ability to “listen, learn, and draw inspiration from the community to deepen connection with the franchise.” This approach has reportedly attracted “over 25 million players over the last 12 months.”
The Path Forward
Wilson’s confidence in the next Battlefield is notable, especially considering the mixed reception of recent entries. The challenge now is for DICE and the development team to meet these high expectations and deliver an experience that can redeem the franchise’s reputation. The upcoming Battlefield universe has the potential to be a major success, but it will need to overcome the shadow of past failures.
The gaming community will be watching closely to see if EA can turn the Battlefield series around and fulfill Wilson’s ambitious vision. The stakes are high, and the outcome could significantly impact the future direction of the franchise.
