A former Sony executive has revealed that Grand Theft Auto’s exclusivity on the PlayStation 2 was a strategic move to counter Microsoft’s Xbox. Speaking in an interview with GamesIndustry.biz, Chris Deering, former president of PlayStation Europe, explained that Sony secured a deal with Take-Two Interactive to lock down the next three GTA titles as PS2 exclusives during the Xbox’s launch phase.
A Game-Changing Deal
Grand Theft Auto 3, which marked a revolutionary shift from the franchise’s earlier top-down format to a third-person, open-world experience, became a blockbuster hit. Its massive success helped cement the PlayStation 2’s dominance. Sony’s deal ensured GTA 3, Vice City, and San Andreas were initially available only on PS2 and PC, with a two-year exclusivity period for each title.
Deering disclosed that Sony offered discounted royalty fees to Take-Two in exchange for the exclusivity, which benefited both parties. GTA’s popularity skyrocketed, boosting PS2 sales and solidifying the console’s reputation as a must-have for gamers.
GTA’s Legacy on PS2
The exclusivity deal proved highly successful, with all three GTA titles ranking among the PS2’s top five best-selling games. San Andreas claimed the top spot, Vice City ranked third, and GTA 3 came in fifth. While Xbox players eventually gained access to these games, the delayed release meant Sony had already reaped significant benefits.
Looking Ahead: GTA 6
Unlike the era of exclusivity battles, GTA 6 is expected to launch simultaneously on the PlayStation 5 and Xbox Series X/S. However, no official date has been announced for its PC release. With anticipation running high, both consoles are likely to see a surge in sales when Rockstar’s highly awaited game finally arrives.
Sony’s bold move with the PS2 and GTA exclusivity is a reminder of how strategic partnerships can shape the gaming landscape and secure a console’s legacy.
